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Research papers

From building brands to building businesses

This paper examines the relevance of market research as a discipline to the area of business strategy; and makes the case that market research can contribute significantly, not just in the area of building brands but in the area of building...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Arun Adhikari, Titoo Ahluwalia, Rama Bijapurkar
September 1, 1993
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Citation

Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-building-brands-to-building-businesses